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Does the Phase-Based-Design process REALLY work??


"By using 3.Media's Phased-Based design strategy, we were able to set up our website with all of our company's imagery and branding info, set up mailing lists and attract visitors to our site to become familiar with us, while we raised the remainder of capital to pay for our product catalog and ordering system. Not only did this save us money up front, but allowed us to think more carefully about what we really needed from a site as well as affording us more precise control - ultimately saving us even more money in the long-run."
         -Eye Know Eyewear
         eyeknoweyewear.com

aesthetic design by Gloria Miller
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Read about the Phased-Based Design Process
 

Web Development Made Simple...and Economic.

picture of a digital brain

Lets's face it, we all know that Web development can be quite complex, and thus pricey. However, 3.Media has implemented a strategy called the "Phased-Based Design" which allows for development to be broken up into stages where certain components and aspects of a website are coded, reveiwed, and ultimately built upon even further. This creates an environment where the developer can have peace of mind by building a portions of the site at a time, instead of the entire site which presents a risk that the client may reject the final design, ultimately wasting a lot of time and energy. Not only does the developer's time (and wits) go into the ultimate abyss, but so would the client's valuable dollars since any and all work would have to be paid for, regardless of whether or not the client includes the work in the development.

Here's how it works:

We begin by designing all of the graphics and layout patterns of a site, formatting of text, and the like (CSS/style sheet editing), and submit that for client approval. When the client decides they're happy with the styling of the pages, and the look and feel of the entire interface, the next phase is begun. In the case of an E-commerce site, the next phase could be the backend portion of the site, which is the database and product catalog. Once that is approved and paid for, then other components that add spice and granular functionality (such as a forum, blog, mailing list script, etc) can be implemented.

Not only does this save time and money for the developer and the client, but a site can have the basic functionality such as explanatory content and contact info - or simply a spot in cyberspace for the target audience to be aware of - while the other dynamic or interactive aspects of the site are coded.

Often, a company may not have all of the capital to pay for an entire E-commerce or otherwise interactive site, but will still wish to establish a presence in the online community. This is where the Phase-Based design strategy is most practical.

 

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